Elliott Roberts – #Petrolheads

In this edition of Petrolheads

We meet the editor of Performance VW magazine, Elliott Roberts.

Elliott is another of those who soaked up their dad’s passion for cars. With his dad working as a signwriter and his mum working as a window dresser, he always knew he wanted to do something creative. He spent a few years working with his dad, but when the work petered out, he took a chance applying for a job with Revs magazine.

That led to a chance on another of EMAP’s titles before a job popped up where he really wanted to be: Performance VW. He’s been there ever since, rising through the ranks to become editor. He also started the Wheel Whores forum, which has grown into a sort of lifestyle brand.

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